Benefits of Barter
Businesses large and small choose to barter in order to gain specific benefits
Retail Trade 
- New sales and customers 
- Increased buying power 
 
- Conservation of cash flow 
 
- Alternative financing 
- Enhanced quality of life 
Corporate Barter- Convert slow moving inventory into current receivables 
- Put surplus production capacity to use 
 
- Increase market share with low cash investment 
International Countertrade- Preserve hard currency 
 
- Improve balance of trade 
- Access new markets 
- Upgrade manufacturing capabilities 
 
- Maintain prices of export goods